Senior Product Designer, team leader, storyteller, creative problem solver…
...with 6+ years of experience combining user needs, data analysis, and product strategy to develop effective design solutions through systems thinking, design craft, and stakeholder collaboration.
Hi! I’m Martha.
• I’m currently available for full-time remote work (EST based).
Selected Works
🔒E-mail me (kelley.martha@gmail.com) for access to password protected projects.
Artsy
2022-2023
Adding Value & Improving Efficiency by Creating “Duplicate”
🔒Shipped feature in an internal CMS.
I validated the prioritization, then led the development by creating the user flow, hi-fidelity designs, prototype, & internal review. High adoption after just 4 days.
Deep Dive into Leveraging Buyer Data with a Custom Design Sprint
🔒Workshop design for roadmap development.
I conducted a week-long design sprint to uncover opportunities to retain our subscribers, resulting in 4 projects validated & prioritized on our roadmap.
Skillshare
2018-2022
A/B Experiments leading to increased conversion
Shipped design iterations for desktop & mobile web.
Over the course of 2 years, I was the lead designer for all checkout flow experiments. This is the story of the non-linear path we took to reach significant increases in conversion.
User Research & SEO increasing high quality sign-ups
Shipped design iterations for desktop & mobile web.
I combined User Research with engineering & SEO requirements to solve user needs & business needs with a new, mobile optimized design.
Older Work
2016 - 2018
Freelance Product Designer working with small business owners.
New branding & a website re-design
Shipped website design. I streamlined & optimized the information architecture & design of a Four Seasons Hotel group health & wellness offering website.
Website information architecture
Shipped 0-1 website design. For SPINN Construction, I created a website structure to showcase their new branding while highlighting their work & offerings.
Why should you hire me?
Multi-hyphenate
Yep, I said it. But it’s true, I am also an illustrator with experience in motion design, brand design, social media graphics, & even fashion design.
Team Leader
I have 3 - 4 years of experience in managing design systems, mentoring junior designers, & running team workshops.
Growth Mindset
I actively seek to stay on top of my craft. I’m always reading about the latest updates in our field & will jump on the chance to test the latest software.