Martha Kelley is a Senior Product Designer, storyteller, & creative problem solver with 8 years of experience designing solutions that drive user engagement & business success.
Artsy
Senior Product Designer
2022-2023
As an IC on the internal tools team, I assisted in roadmap prioritization, ran workshops to untangle complex information architecture, & designed features that saw high adoption & increased user retention.
As an interim manager, I managed 2 Product Designers, ran team building workshops, improved the design system & refined the product design process.
Case Study
Designing a CMS “Duplicate” feature→
I led the design process by validating the prioritization, creating the user flow, hi-fidelity designs, prototypes, & internal reviews. The internal tools feature had high adoption within just 4 days.
Case Study
Running a Design Sprint to Deep Dive into Data→
I conducted a week-long design sprint to uncover opportunities to retain our subscribers, resulting in 4 projects validated & prioritized on our roadmap.
Skillshare
Senior Product Designer
2018-2022
I joined Skillshare when it was a small design team, so I wore a lot of hats. I gained experience in user research (quantitative & qualitative), growth design, design systems, mobile app design, checkout design, A/B testing, roadmap strategy, & design team management. I mentored junior designers, contributed to a full-site rebrand, and designed projects that drove measurable increases in conversion and retention.
Case Study
Re-designing Checkout with A/B Experiments→
I was the lead designer for all checkout flow experiments. This is the story of the non-linear path we took to reach significant increases in conversion over a 2-year period.
COMING SOON
Landing Page re-design for SEO & conversion
I combined user research with engineering & SEO requirements to solve user needs & business needs with a mobile optimized design that led to higher quality sign-ups.
Freelance
Product Designer
2016-2018
I began my journey as a freelancer for small business owners needing larger website overhauls as part of rebranding projects. I worked with other creative freelancers & engineers, & met with business owners to pitch wireframes and website designs.
COMING SOON
Branding & a website re-design
I streamlined & optimized the information architecture & design of a Four Seasons Hotel group health & wellness offering website.
COMING SOON
Website information architecture
For SPINN Construction, I created a website structure to showcase their new branding while highlighting their work & offerings.
Why should you hire me?
Team Leader
On top of my 8 years of IC work, I have experience in managing design systems, mentoring & managing junior designers, & running team workshops.
Multi-hyphenate
Yep, I said it. But it’s true, I am also an illustrator (MFA) with experience in brand design, social media graphics, & a background in fashion design (BFA).
Growth Mindset
I actively seek to stay on top of my craft. I’m always reading about the latest updates in Product Design & will jump on the chance to test the latest software.